B2B Performance Marketing & CRO Specialist (Hybrid)

About C Teleport

C Teleport is transforming corporate travel with an intuitive, fully automated booking platform. As we expand into new markets, we’re looking for a B2B Performance Marketing & CRO Specialist who can take our digital marketing to the next level. If you thrive in a fast-moving, data-driven environment and have a passion for conversion optimization, this role is for you!

What You’ll Do:

1. Lead Paid Performance Campaigns

• Own and optimize Google Ads (Search & Display) campaigns for hyper-targeted B2B audiences.
• Conduct iterative ad testing to improve performance based on insights.
• Manage remarketing and retargeting campaigns, including Customer Match strategies.

2. Conversion Rate Optimization (CRO) & Landing Pages

• Identify conversion bottlenecks through user behavior analysis (e.g., Hotjar,Google Analytics).
• Provide recommendations for landing pages optimisation using data-driven insights.
• Implement minor CRO changes in WordPress independently (no coding required).

3. Offline Conversion Tracking & GTM Management

• Set up and maintain tracking in Google Tag Manager (GTM) for conversions, remarketing triggers, and event tracking.
• Ensure offline conversion tracking via HubSpot integration is accurate.
• Troubleshoot tracking issues without extensive developer support.

4. Search Query Analysis & Keyword Optimization

• Conduct manual search query reviews to refine targeting.
• Implement keyword transition strategies (e.g., broad match to exact match).
• Continuously monitor keyword performance and refine bids.

5. Data-Driven Decision Making & Reporting

• Analyze performance using CTR, CPC, ROI, and MRR tracking.
• Present campaign insights aligned with business goals.
• Monitor ad spend efficiency and make data-backed recommendations.

What You Bring:

• 5+ years of experience in performance marketing, focusing on Google Ads & CRO – preferably in a B2B, scale-ups, or niche-market environment.
• Strong GTM knowledge (conversion tracking, event tracking, remarketing).
• Experience with offline conversion tracking & CRM integration (HubSpot preferred).
• Excellent analytical skills and a data-driven mindset.
• Fast learner & independent collaborator – capable of diving into our current setup, identifying gaps, and implementing improvements autonomously.
• Bonus: Experience with LinkedIn Ads & basic SEO knowledge.

Why Join C Teleport?

• A fast-growing scale-up in the travel tech industry.
• An international, dynamic team with a hybrid work model (2 days home office).
• The opportunity to own and shape our performance marketing efforts.
• Competitive compensation and benefits (such as commuting allowance, Working From Abroad policy and etc.).